Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:
Now that I've given you the basic understanding of the
silo structure as explained yesterday, I want to dive a little deeper into internal site linking between pages of the website.
Achieving higher website credibility for your website now has a lot to do with making your website very user friendly. Although website "user friendly" topics usually talk about the website design and navigation, there's another very important factor that both helps your visitors and should gain higher ranking for you.
This important factor, of course, is internal linking between pages of your website. I'm not actually referring to normal side or top menu navigation linking, but rather the linking between pages of your site from wi...
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Two weeks ago today I explained how jewelers could deal with tracking issues now that
most keywords appear as "(not provided)" in Google Analytics.
What I mentioned in that Nugget was to create different groupings of pages on your website that all represent the same topics and link together. I mentioned "Silo Structure" in that previous Nugget but I didn't fully explain what that was. Today's Nugget is dedicated to explaining what this is and how you would correctly design your jewelry website using it.
The Silo Structure is best thought of as website information architecture, or how you choose to organize your pages and the content. This wonderful
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